Yahoo Search Marketing Desktop

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Yahoo Search Marketing Desktop

For those of us who have been waiting for a search marketing desktop editor from Yahoo, it’s finally here. Google has the AdWords Editor and Microsoft has the adCenter Editor, now Yahoo can be added to the list. The new Yahoo editor is very similar to Google’s AdWords Editor.

Like many search marketers out there, working within the Yahoo UI has been a challenge to say the least. The main features offered are Bulk Editing, Campaign Transfer and Built in Keyword Research Tool. I’m especially excited about being able to now import campaigns from other SEM media accounts.

The Yahoo Editor is free but only available to larger advertisers. Some accounts will not qualify. In my opinion, this should be offered to all Yahoo advertisers.

Click here to learn more about Yahoo Search Marketing Desktop.